Maximise profits with future-focused and customer-centric marketing technology deployments

Enable marketing technology and strategic omnichannel engagement to drive superior results

Employ leading-edge marketing technologies for highest ROI

Meet the ever-evolving customer’s demand by strategically optimising and ingraining your marketing technology stack within the company systems. Build upon your current customer data, establish new data streams, design a strategic route to success, and discover innovative ways to improve your bottom line.

BE THE NAME YOUR CUSTOMERS TRUST

Continuously meet customers’ demands to maintain significance regardless of the market circumstances.
Uncover revenue-impacting insights by deploying next-gen technology to meet the interconnected and intelligent future with confidence.

Increase customer satisfaction rates by delivering valuable information throughout the various customer journey touchpoints. Identify the factors that make your customers tick and stay aligned to their demands at all times.

Logistics

Create convenient and relevant customer journeys by unlocking insight about how, when, and where to assist the customer. Build trust and increase customer loyalty by deploying proven marketing tactics to help facilitate seamless experiences across channels.

Rail

Access real-time customer behavioural data to empower data-driven decision making and increase the effectiveness of your marketing programs. Deliver according to your customers' demands, and use technology to elevate their journey one step at a time.

Infrastructure

Pivot your messaging according to changing market demands by leveraging unified customer view and applying in-depth marketing analytics. Stay close to your customers and deliver highly relevant and engaging messaging to maintain a trusting brand image and secure profitability at all times.

Personal Care

Pave the way forward

OBSERVE. BUILD. GROW.

Become your customer’s best friend

Uncover emerging trends by analysing market movements, consumer behaviour changes, and your competitors’ success rate. Use the insight to deliver context-sensitive, timely, and informative messaging to your customers at scale.

Hyper-personalise

Build one-on-one customer relationships by leveraging customer data platforms that help segment your customers into granular cohorts.
Strengthen your brand credibility by responding to the customers exact wants and needs at any given time.

Predict the next steps

Stay a step ahead of your customer’s demands by employing predictive analytics and designing anticipatory journeys for them. Build customer trust and loyalty by showing up as an insightful industry leader at all times.

Streamline across channels

Design a strategic omnichannel approach to specific markets by integrating your engagement channels into a well-functioning ecosystem. Connect through the mobile, web, IoT, or social media networks — to enable timely responses and seamless experiences for your customers.

Automate and optimise

Simplify and streamline the customer experience for the highest impact on ROI. Innovate with integrity by identifying customers’ most pressing wants and needs and showing up at the right time with valuable offers to boost customer satisfaction.

Stay secure and compliant

Safeguard your brand image by staying on top of the latest data privacy regulations. Mitigate any risks to brand reputation while continuously delivering products according to the latest customers’ demands.

Increase marketing agility

Analyse the customer historical and real-time behavioural data to deliver adaptive and ever-evolving customer journeys. Leverage customer data to uncover emerging trends and predict customers’ next steps.

Our Services

Focus on the customer. Respond to signals. Maximise ROI.

Marketing Technology

We partner with leading technology solution providers to deliver digital transformation across diverse industry verticals. Whether you are selling directly to the customer or an organisation — we’ve got you covered. Let the Behavioural Response team and leading marketing technology tools elevate your business to new levels of possibility.

Omnichannel Marketing Advisory

We leverage data-driven, behavioural and omnichannel tactics to maximise the marketing technology’s return on investment. Leverage B2B Omnichannel Behavioural Campaigns to shorten your sales cycle and increase the lead quality with data-driven hyper-personalisation and contextualisation across channels. Use our B2C Omnichannel Behavioural Campaigns to discover new customer segments, increase customer lifetime value and stay on top of customers’ minds. Check our Customer Journey Optimisation service to learn how we can help improve the customer experience and with it, boost customer loyalty.

Data and Sentiment Analysis

We construct and stimulate technology to discover the untapped potential behind consumer behavioural signals. By using customer-centric tools such as Customer Data Platform along with next-gen technologies, such as Sentiment Analysis, we can thin the veil between your company and customers. By listening to the customer’s behaviour, we design and deliver concrete actions to strike a chord with your customers and make them remember the experience you provided them.

Data Privacy Compliance

We help you establish a trusting brand image and mitigate any data privacy risks. Our team will identify and log your data sources to design highly regulated processes to raise and maintain your reputation standards. With us, your data collection and processing becomes compliant, secure, and easily scalable. Radiate trust across the globe with our Data Privacy Compliance service.

Reliance offers world-class shopping experience using SAP

Discover how Reliance used omnichannel marketing engagement platforms to offer the most personalised interactions to their retail customers.