Technology Videos
Unleash the Power of Omnichannel Engagement to Attract, Convert, Delight and Scale your Business
technology videos
Customer Data Management
Comparison of 14 Digital Asset Management (DAM) Platforms part 1 of 2
Learn the differences among the industry-leading Digital Asset Management (DAM) platform providers.
CUSTOMER DATA MANAGEMENT​
Comparison of 14 Data Visualisation Tools - Part II
Do you want to make better decisions for your company’s success, but don’t know how? You could be making better decisions with the right data visualisation software. Behavioural Response can help you get a more holistic insight into your data by providing you with the right tools for the job.
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Customer Data Management
Metaverse Revolution - How VR & AR will Impact Omnichannel Engagement
The Metaverse revolution is coming, and while it doesn’t feel real right now, many ambitious brands are brainstorming ideas on how to enrich customers’ experiences through AR and VR technologies.
MARTECH
Cost-Effective Digital Transformation Delivered Remotely - Myths and Truths
Most investments in digital transformation can’t be avoided. Yet, certain costs can be minimised. Enter—remote digital transformation.
CUSTOMER DATA MANAGEMENT​
Comparison of 14 Data Visualisation Tools - Part II
Do you want to make better decisions for your company’s success, but don’t know how? You could be making better decisions with the right data visualisation software. Behavioural Response can help you get a more holistic insight into your data by providing you with the right tools for the job.
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Customer Data Management
Comparison of 14 Data Visualisation Tools - Part I
Do you want to adopt a data visualisation tool to help with your decision making? Data visualisation software is the key to unlocking insights that will take your business to the next level. It’s an essential part of any marketing stack and one that you don’t want to miss out on.
MARTECH
Comparison of 11 Leading Customer Data Platforms (CDPs)
Are you considering Implementing a Customer Data Platform (CDP) solution? Here’s a comprehensive comparison guide of 11 industry-leading Customer Data Platforms (CDPs) to create a highly personalized and predictive customer journey.
MARTECH
Go Digital First or Not
Companies are facing rapid digital transformations from internal operations, marketing and product delivery due to COVID-19 pandemic restrictions. However, many factors have to be taken into account before moving to digital. Watch this video to know what companies need to consider when transforming their operations digitally.
MARTECH
Marketing in a Cookieless World â–¬ How to Navigate The Cookie Change
The digital landscape is on the verge of a dramatic shift. Learn how to build a long-term, sustainable solution that will withstand the upcoming data privacy regulations to efficiently meet the needs of people without third-party cookies.
MARTECH
How to Optimise The Customer Journey With Marketo Engage
Learn how you can easily optimise the customer journey with Marketo to identify, engage and speed up the customer experience from start to finish and across multiple channels and touchpoints.
MARTECH
Delight Your Customers Through Their Buyer's Journey with Pardot
Do you want to create a meaningful connection, generate more pipeline and empower sales to close more deals? Here is a powerful B2B marketing automation solution that will give you the tools to build, deploy and manage online marketing campaigns that deliver real results.
MARTECH
How to Optimise The Customer Journey with Adobe Experience Cloud
If you need to organise, access, and personalise your marketing content, The Adobe Marketing Cloud platform essentially offers you all you need to get in-depth information with respect to collaboration with your customers and the ability to consistently deliver the best experiences to each customer across all channels.
MARTECH
How to Optimise the Customer Journey with Salesforce Marketing Cloud
Learn more about Salesforce Marketing Cloud and how it contributes to increasing customer engagement & helps providing a more personalised, 1-to-1 cross-channel communications at scale with consumers, users and subscribers.
MARTECH
How to Choose a Winning B2B Marketing Automation Platform
Most marketing automation solutions are similarly constructed due to the corresponding market demands and it is evolving at a fast pace. Learn and be in the know-how to decide which marketing automation solution will benefit your business.
MARTECH
Difference Between B2B and B2C Marketing Automation
Discover the differences between B2B and B2C Marketing Automation to know which marketing tactics to increase ROI.
MARTECH
How to Choose A Marketing Cloud Platform
If you are stuck or confused about which Marketing Cloud Platform you will opt for, here is a comprehensive comparison of 7 Marketing Cloud Platform Solutions based on the Data Management Platform, Integration, AI and Cross-Channel Personalisation as a benchmark.
MARTECH
The Marketing Technology Stack Evolution in 2021
Not many organisations were able to meet changes that took place in 2020 effectively. Organisations that were digitally savvy before the market shifts had a chance to lead the way in a new customer approach – driven by empathy. Others were much more concerned about facilitating new working conditions and ensuring digital sustainability.
