Elevate your marketing success by placing the customer first with SAP Marketing Cloud
Create memorable, omnichannel and highly personalised customer experiences
Know when, how and where to engage
SAP Marketing Cloud brings AI-fueled marketing automation capabilities to streamline and future-proof your marketing practice. The platform enables a single customer view for an in-depth understanding of customers’ real-time intent so that marketers can deliver dynamic, omnichannel and context-rich experiences with ease.
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Uncover customers' real-time intent with up-to-date single customer view. Unify all internal and external data sources in one location and remain transparent with your customer consent management. Stay on top of your customers' desires by utilising machine learning for deeper insights. Deliver effective marketing messages on an individual level and easily adjust according to the customer changing behaviour.
DYNAMIC CUSTOMER PROFILING
Enable effective collaboration between teams with easy access to marketing campaigns, plans, or budgets. Fuel transparency and empower data-driven decision-making process with a complete marketing performance overview and real-time budget control. Analyse the data and dig into budget insights across regions and make adjustments as needed.
MARKETING AND PLANNING PERFORMANCE
Leverage powerful segmentation capabilities to identify, group, and target the most-fitting audiences. Design personalised and cross-channel customer journeys. Boost customer engagements and increase conversions with well-orchestrated campaigns. Cut unnecessary spending by aiming your marketing messages to the right people.
AUDIENCES, CAMPAIGNS AND JOURNEYS
Align your sales and marketing efforts by seamlessly sharing lead and account data to have your leads experience first-rate nurturing journeys. Focus on high-value B2B leads and ensure personalised communications with streamlined account-based marketing activities. Utilise advanced and real-time analytics to create more intelligent, optimised and efficient campaigns.
LEAD AND ACCOUNT-BASED MARKETING
Run AI-fueled analytics to uncover customers' purchase signals and pinpoint the marketing activities that are delivering results. Utilise visual dashboards to stay on top of marketing performance and make timely, informed and data-backed decisions for future marketing plans. Use the out-of-the-box reports for each channel to track customers' engagements in real-time for the best insight into the next action or company response.
MARKETING ANALYTICS
Discover how SAP Marketing Cloud implementation or optimisation can help improve your bottom line
Go to distance with us
We deliver digital savviness and technology know-how to help you implement, improve, scale and future-proof your marketing technology.
DIVE INTO ANALYTICS
Apply your analytics to uncover what activities create the most significant impact. We help you set up in-depth and progressive analytics that serve the targeted purpose, evolve your marketing activities and ensure sustainable growth.
UNCOVER ROADBLOCKS
Enable maximum ROI by discovering dormant or misapplied features of your marketing platform. Align the marketing technology functionalities to your highest goals and design the strategic roadmap to an effective marketing delivery.
We help you
A flexible and versatile approach to cover any of your needs.
REFINE YOUR STRATEGY
- Understand your customers and their changing behaviour
- Build a customer-centric strategy for the highest customer satisfaction
- Analyse your business processes to ensure safe scalability
- Bridge the gap from where you are now to where you want to be in the future
IMPLEMENT YOUR SOLUTION
- Identify the building blocks required to achieve your desired results
- Align internal and external expectations
- Cleanse, migrate and manage your data
- Automate interactions across touchpoints and channels
- Tailor the solution according to your maturity level and demands
TRAIN YOUR TEAM
- Ensure progressive platform use by designing targeted training tools
- Equip your users, administrators and developers with the latest insights and developments of the cloud
- Assign roles to enable speedy platform onboarding and maximum adoption
DEVELOP CUSTOM SOLUTIONS
- Connect or add external functionalities to the cloud
- Develop custom features to meet your requirements thoroughly
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