Expedite your pipeline and refine your B2B marketing with Pardot
Generate high-quality leads across channels
Deliver value to the entire B2B buyer's committee with Pardot
Engage with meaning, context and relevance according to each buyer, enable highly personalised marketing tactics and shorten your sales cycle for maximum ROI.
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Show up when the buyer is ready with Pardot's sophisticated lead management features. Leverage lead grading and scoring to create an enjoyable and personalised buyer's journey. Optimise your sales activities by tracking lead's behaviour and adjusting to their most current needs.
LEAD MANAGEMENT
Identify your target accounts and personalise your marketing efforts according to stakeholders' diverse viewpoints, targets, values, preferred interaction channels, individual characteristics, and place in the buyer's committee. Apply next-gen AI to fuel your ABM efforts
ACCOUNT-BASED MARKETING
Boost engagement by creating memorable email campaigns with Pardot. Personalise dynamically according to your receiver's preferences, learn from the lead's tracked behaviour and leverage A/B testing to fine-tune the email messaging as you go.
EMAIL MARKETING
Fuel sales efforts by staying on top of prospect's buying signals with real-time sales alerts. Align marketing and sales by connecting Pardot to your CRM, and unlock the customer's journey insights for both departments. Use Salesforce AppExchange to build upon your current stack and tailor the platform according to your internal processes.
SALES ALIGNMENT
Attribute revenue to your marketing efforts and gain insight into activities that drive growth. Uncover the state of your funnel and find the optimal engagement approach with data-driven reports that analyse successful or underperforming activities across channels. Stay agile by relying on data to make the right decisions at the right time.
ROI REPORTING
Step into your customer's shoes with Einstein AI helping you score, analyse, and predict buyers' behaviour. Fasten the sales cycle, collect valuable insight and enable an agile response to buyer's behaviour right when they are ready to engage or purchase. Use AI to find the subtle factors influencing the buyer's behaviour and shift your approach accordingly.
ARTIFICIAL INTELLIGENCE (AI)
Discover how Pardot implementation or optimisation can help improve your bottom line
Find your fit
Meet your B2B marketing automation goals with Pardot. Ensure your implementation or optimisation fits you like a glove.
SMART START
Quickly leverage the power of Pardot by allowing us to do the busy work for you. We offer a focused and straightforward service to get first-timers up and running in an accelerated time frame.
TAILORED IMPLEMENTATIONS
Tailor Pardot to meet your most ambitious marketing and sales targets. We strategically design, plan, implement and put your Pardot in action, customising our support from training to campaign deployment.
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INTEGRATE PARDOT WITH ADDITIONAL SYSTEMS
Accelerate time to results by connecting your existing internal systems or adding new solutions to your Pardot instance. Optimise sharing customer data across departments such as sales, service, finance or ecommerce for better performance and superior results.
EMPOWER SALES TEAMS
Seamlessly align marketing and sales through Salesforce Engage to optimise the customer journey and enable your sales team to initiate customer engagement by tapping into the marketing data right from Salesforce Sales Cloud CRM.
GO DEEP WITH B2B MARKETING ANALYTICS
Unify your marketing and sales customer data for a holistic overview of the buyer’s behaviour to drive targeted activities and enable faster growth. B2B Marketing Analytics provides data-driven and cross-departmental insight to better understand the marketing impact on revenue, so you can confidently decide if new approaches should be explored.
DATA CLEANSING
Pave the way to customer-centric and data-driven marketing by deploying best data management practices such as cleansing duplicates, incorrect fields or missing values.
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