Sustain your growth by becoming customer-centric, agile, and proactive
Enable marketing technology and strategic omnichannel engagement to drive retailers superior results
Consumers are shifting lanes, we help you lead the way
Deliver hyper-personalised customer journeys at scale by designing automated marketing programs that use first-party data to respond to the latest consumers’ demands. Build a 360-degree customer view with real-time behavioural updates to stay relevant, empathetic, and predictive.
STAY TOP OF MIND
Take a strategic approach to ever-evolving consumer preferences, habits, and values to seize the emerging opportunities for retailers.
Elevate your relationships with customers by gaining an in-depth overview of their changing circumstances.
Create your winning marketing mix for sustainable profit increases, regardless of the market circumstances.
E-COMMERCE
Uncover emerging customer segments, create highly relevant customer journeys and stay on top of the customer's mind by deploying data-driven marketing tactics. Maximise your profit by applying AI-powered analytics and predictive modelling.
Apparel
Identify your optimal market positioning to execute needle-moving and hyper-personalised marketing. Apply next-gen technologies such as sentiment analysis and AI-powered analytics to position your products in a timely manner, while staying perfectly aligned to customers’ demands.
Electronics
Implicitly understand who your audience and be able to deliver highly personoalised value to customers on a consistent basis. Create a brand that is sought after and makes a deeper connection on a personal level.
LUXURY
Drive results with
data and expertise
OBSERVE. BUILD. GROW.
Become customer-centric, at scale
Facilitate clear and timely insights about your customers’ behaviour with a real-time single customer view. Feed your customer data into behaviour-driven marketing campaigns to stay relevant and contextual at all times.
Listen to your customers
Discover opportunities to improve your marketing initiatives by analysing the customer sentiment related to your product, service, delivery or market positioning. Increase the degree of relevance of your marketing messaging and find new profit opportunities with next-gen technology.
Keep the traffic moving
Deploy the right marketing mix to enable your targeted customers to visit your offline or online retail locations. Discover your customer’s favourite way to engage and invest your marketing dollars into the right channels, ads, and technology for the highest ROI.
Design convenient purchase paths
Understand your customers’ transactional preferences and design convenient customer journeys across channels. Leverage special media networks to bring your products closer to new customers, stay on top of purchase signals, and apply behaviour-driven marketing to show up whenever relevant.
Personalise at scale
Delight your customers with personalised, relevant, and contextual experiences to drive loyalty and increase profits. Build one-on-one customer relationships by uncovering valuable customer data and performing advanced analytics.
Stay secure and compliant
Safeguard your brand image by establishing future-proofed data regulation processes and staying on top of the latest data privacy updates. Comply across the globe and mitigate any risks to your brand’s reputation.
Become omnipresent
Ensure consistent customer journeys by strategically building and delivering seamless experiences across channels. Extend and improve your service or product delivery by applying AI to observe and understand customers’ preferences, such as favoured interactions channels.
Our Services
Focus on the customer. Respond to signals. Maximise ROI.Â
Marketing Technology
We partner with leading technology solution providers to deliver digital transformation across diverse industry verticals. Whether you are selling directly to the customer or an organisation — we’ve got you covered. Let the Behavioural Response team and leading marketing technology tools elevate your business to new levels of possibility.
Omnichannel Marketing Advisory
We leverage data-driven, behavioural and omnichannel tactics to maximise the marketing technology’s return on investment. Leverage B2B Omnichannel Behavioural Campaigns to shorten your sales cycle and increase the lead quality with data-driven hyper-personalisation and contextualisation across channels. Use our B2C Omnichannel Behavioural Campaigns to discover new customer segments, increase customer lifetime value and stay on top of customers’ minds. Check our Customer Journey Optimisation service to learn how we can help improve the customer experience and with it, boost customer loyalty.
Data and Sentiment Analysis
We construct and stimulate technology to discover the untapped potential behind consumer behavioural signals. By using customer-centric tools such as Customer Data Platform along with next-gen technologies, such as Sentiment Analysis, we can thin the veil between your company and customers. By listening to the customer’s behaviour, we design and deliver concrete actions to strike a chord with your customers and make them remember the experience you provided them.
Data Privacy Compliance
We help you establish a trusting brand image and mitigate any data privacy risks. Our team will identify and log your data sources to design highly regulated processes to raise and maintain your reputation standards. With us, your data collection and processing becomes compliant, secure, and easily scalable. Radiate trust across the globe with our Data Privacy Compliance service.
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Read about how we helped our retail client increase customer’s basket size
Our client – a retail company selling sports apparel via multiple channels – used omnichannel marketing tactics to increase customer conversion rates and basket size.
Read about our clients' success stories
