BHP uses SAP Sales Cloud to improve sales activities and opportunities management

See how Behavioural Response implementation team helped Oil & Gas companies implement SAP Marketing Cloud to grow their customers engagement

Industry: Oil & Gas

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Technology we’ve used

SAP Hana Cloud Integration
SAP Marketing Cloud
SAP Sales Cloud

The challenge:

BHP is headquartered in Australia and is a global organization in the oil and gas sector. Its products are manufactured and sold for significant industries such as aerospace and defense.

BHP had been using multiple in-House CRM applications to manage sales activities and opportunities. With these applications, BHP inside and outside sales representatives had manual tasks to handle. Communication with the clients took a tremendous amount of time and resulted in many deals losses. In addition, there was no centralized reporting platform, and there was poor integration with the SAP ECC backend system.

The Solution:

To resolve the pain point of the business, BHP chose to implement SAP C4C. Behavioural Response developed an intuitive user interface and mobile app for iPad. Activity, Lead & Opportunity Management, as well as customer master data was also integrated. As a result, salespeople were seamlessly working on opportunities into quotes and could process the tasks with no additional communication.

Business achievement:

• Successfully delivered for the global template (C4C)

• Delivered project in only four months

• Delivered on standard business processes such as:

• Activity Management

• Lead Management

• Opportunity Management

• CRM Quotation

Technical achievement:

Delivered custom development for real-time data retrieval for quotations

• Developed custom iPad screens to accommodate specific UI requirements

• Integrated Groupware with MS Outlook

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