
Reliance offers world-class shopping experience using SAP
Discover how behavioural Response SAP Marketing Cloud specialists helped retail businesses implement it successfully.
Discover how behavioural Response SAP Marketing Cloud specialists helped retail businesses implement it successfully.
Industry: Retail
Since its inception in 2006, Reliance Retail has grown to become India’s largest retailer delivering superior value to its customers, suppliers, and shareholders.
Their nationwide network of retail outlets delivers a world-class shopping environment and unmatched customer experience powered by their state-of-the-art technology and seamless supply-chain infrastructure.Â
Here are the challenges experienced by Reliance:
1. Excel used for data collection and Aggregation
2.No integration with the SAP CRM system
3.No integration of Sales cloud and marketing cloud resulting in a significant amount of manual work.
Product Owner (PO) can significantly impact the project’s execution process as well as the outcome.
Decrease your omnichannel costs by executing it strategically.
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