Reliance offers world-class shopping experience using SAP
Discover how behavioural Response SAP Marketing Cloud specialists helped retail businesses implement it successfully.
Industry: Retail
Website: Visit now
Technology we’ve used
SAP Sales Cloud
SAP Hana Cloud Integration
SAP Marketing Cloud
The challenge:
Since its inception in 2006, Reliance Retail has grown to become India’s largest retailer delivering superior value to its customers, suppliers, and shareholders.
Their nationwide network of retail outlets delivers a world-class shopping environment and unmatched customer experience powered by their state-of-the-art technology and seamless supply-chain infrastructure.Â
Here are the challenges experienced by Reliance:
1. Excel used for data collection and Aggregation
2.No integration with the SAP CRM system
3.No integration of Sales cloud and marketing cloud resulting in a significant amount of manual work.
The Solution:
- Implementation of iflows through an HCI integration. This resulted in the seamless data flow from Sales Cloud, Marketing Cloud to SAP CRM system ( used as backend system )
- Synchronization of the data replication and Data creation reducing the master data discrepancy significantly.Â
Business achievement:
- Seamless integration from Sales cloud to marketing cloud and SAP CRM system.
- Easy data replication from Marketing cloud to SAP CRM system.
- Master data in synch with all the systems resulting in less manual work and an increase in productivity.
- Minimal delay in the data replication
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