Alfanar uses SAP Marketing Cloud to improve relationships and interactions with customers

Discover how Behavioural Response implementation team helped manufacturing companies implement SAP Marketing Cloud for greater success

Industry: Manufacturing

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Technology we’ve used

SAP Sales Cloud
SAP Marketing Cloud

The challenge:

Alfanar primarily manufactures a wide range of Low, Medium, and High Voltage electrical construction products, EPC solutions for conventional and renewable power plants, allied engineering services, and design engineering. They have built up an international presence throughout the Middle East, Asia, Africa, and Europe.

Afanar was facing the following challenges:

1. Improve customer relationships by evaluating customer interaction points and using them for a more customized approach.

2. Driving segmentation filters for coming up with relevant campaigns in proper time intervals.

3. Getting to know the customer in every encounter this way increase the successful customer interactions

The Solution:

  1. Implement an end-to-end marketing solution that tracks, stores, and analyses every user action, interaction, and intention.
  2. SAP Marketing cloud standard process fulfills all Digital Marketing requirements through Marketing Planning, Segmentation, Acquisition, and Insight Modules.

Business achievement:

  1. The entire end to end business processes were met with standard with bare minimum customization
  2. Complete reporting requirements were met. In addition, dashboards developed for management gave a complete picture of the process.
  3. Revenue increase and ROI realization within the 2nd year of Go-Live.
  4. Functions were completely moved from legacy to Marketing cloud in few weeks.

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