
Alfanar uses SAP Marketing Cloud to improve relationships and interactions with customers
Discover how Behavioural Response implementation team helped manufacturing companies implement SAP Marketing Cloud for greater success
Discover how Behavioural Response implementation team helped manufacturing companies implement SAP Marketing Cloud for greater success
Industry: Manufacturing
Alfanar primarily manufactures a wide range of Low, Medium, and High Voltage electrical construction products, EPC solutions for conventional and renewable power plants, allied engineering services, and design engineering. They have built up an international presence throughout the Middle East, Asia, Africa, and Europe.
Afanar was facing the following challenges:
1. Improve customer relationships by evaluating customer interaction points and using them for a more customized approach.
2. Driving segmentation filters for coming up with relevant campaigns in proper time intervals.
3. Getting to know the customer in every encounter this way increase the successful customer interactions
Product Owner (PO) can significantly impact the project’s execution process as well as the outcome.
Decrease your omnichannel costs by executing it strategically.
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2 Woodberry Grove, London N12 0DR, United Kingdom
Tel: +44 20 3769 9508