Prezi Increases Efficiency and Conversions with Pardot implementation

Discover how our Salesforce Pardot specialists helped software businesses and startups make their Salesforce Pardot implementation a success.

Industry: Software/SaaS

Website: Visit now

Technology we’ve used

Salesforce Sales Cloud
Salesforce Pardot

Prezi is a presentation software that uses motion, zoom, and spatial relationships to bring your ideas to life and make you a great presenter.

Prezi is part of the top 500 websites globally and has enormous traffic in over 75 million-plus registered users. In addition, its users’ community had created more than 325 million public presentations that have been viewed over 3.5 billion times.

Its cloud-based presentation software helps you connect powerfully with your audience. Unlike slides, Prezi’s zoomable canvas
shows relationships between the big picture and fine details, putting ideas into context and engaging viewers in a unique and visually exciting way. Prezi is in the business of making presenters great.
They decided to implement to smarten their inbound lead generation, outbound nurturing, and sales-marketing alignment.
Pardot enabled them to do some incredibly complex things at scale with a small team by using it for all of their lead management and complex lead routing and nurturing.

Scope of the implementation

  • Salesforce connector
  • Email Marketing
  • Custom fields
  • Advanced Dynamic Content
  • Engagement Programs
  • Lead Nurturing
  • Lead Scoring
  • Forms &Landing Pages
  • A/B testing

Increased effectiveness of marketing programs with Pardot segmentation and list management
Improved targeting to better reach a niche market

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