Cape Air reaches new heights with Salesforce Marketing Cloud
Discover how Salesforce Marketing Cloud specialists at Behavioural Response helped airlines and travel businesses successfully implement it
Industry: Travel
Website: Visit now
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Increase of returning customers
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Brand awareness
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Increase of trips upgrades
Technology we’ve used
Salesforce Sales Cloud
Salesforce Marketing Cloud
Cape Air is the traveller’s wings to 35 cities in the US, Caribbean & Micrones. With up to 525 flights per day during high season. Cape Air is carrying over 735,000 passengers per year, making it one of the largest regional airlines in the United States.
This project’s scope was to implement a Salesforce Marketing Cloud Solution for Cape Air & Nantucket Airlines leveraging Email, Mobile & survey and integrate it with Amadeus.
Solution overview
- Integrated data feeds (booking details)Â from Amadeus to Salesforce Marketing Cloud
- Automated email notification of the trip details sent to travellers
- Setup and managed journeys
- Â Pre-travel (to share useful information, services upgrade, cross-sell)
- Post travel( trip feedback)
- Customer behaviour based promotionnal campaigns & seasonal offers
- Data management
- Regular data upload
- Data quality activities
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