ESCARDIO changes the world one heart at a time using Salesforce Marketing Cloud as nurturing and engagement machine

Discover how Behavioural Response helped non-profits organization make the world a better place by implementing Salesforce Marketing Cloud

Industry: Health/Non-profits

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0 %
Recovered of lost sales opportunities
0 %
members engagement increase

Technology we’ve used

Salesforce Marketing Cloud
Salesforce Sales Cloud

The challenge:

The European Society of Cardiology (ESC) is a non-profit knowledge-based professional association that facilitates the improvement and harmonization of standards of diagnosis and treatment of cardiovascular diseases.

As part of their mission to make the world a better place, they were looking for a cost-effective effective way to automate the complex and various interactions with their members while improving  their engagement.

Interactions encompassing :

  • Campaigns to promote and sell access to their congresses and events
  • Publishing of  insightful newsletters aggregating the information coming from partners
  • Communications to ensure the renewal of the memberships of the healthcare professionals

The Solution:

A solution bridging Salesforce Sales Cloud, Member Nation (Membership Management), and 3rd party health content publisher to  use their data to:

  • Create custom email templates with RSS feed  aggregating data from different sources automatically triggered to distribute at scale their journals
  • Create a set of transactional emails to ensure a smooth and no-brainer renewal of the memberships (abandoned cart, new sign up, payment confirmation, cancellation, notifications of membership expiration, etc.)
  • Set-up journeys maximizing their events and congresses attendance.
  • Setup international multi-language drip campaigns sent to a hundred thousand recipients every month.

Benefits and results:

13% Recovered of lost sales opportunities

35% members engagement increase

Higher retention rate of the members

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