Somfy deploys Salesforce Marketing Cloud across the globe to run 1-to-1 personalized communications
Discover how Salesforce Marketing Cloud specialists at Behavioural Response helped manufacturing companies successfully implement it
Industry: Manufacturing
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Technology we’ve used
Salesforce Service Cloud
Salesforce Marketing Cloud
Somfy is the world leader in the automatic control of openings and closures in homes and buildings.
The challenge:
Deploy across more than 15 countries a localized Salesforce Marketing Solution to power 1-to-1 personalized communication.
The Solution:
Creation of a core model solution with local adaptations to match the requirements or the countries or geographic area to deploy.
The solution comprised Email Studio, Content builder, Cloud Pages, Journey Builder, Mobile Connect, and Social Studio.
Benefits and results:
- Increased conversion rate
- Increased order number per customer
- Implemented sophisticated customer journeys
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