Martin’s Hotel implement Salesforce Marketing Cloud to automate the relationship with its clients and prospects
Discover how Salesforce Marketing Cloud specialists at Behavioural Response helped hospitality businesses successfully implement it
Industry: Hospitality
Website: Visit now
Technology we’ve used
Salesforce Service Cloud
Salesforce Marketing Cloud
Martins Hotels is a family owned collection of boutique hotels, restaurants, spas and meeting facilities throughout Belgium. Each Hotel is ideally located in Bruxelles, Bruges, Mechelen, Leuven, Waterloo, Genval, Tubize, Bilzen and Louvain-la-Neuve.
The challenge:
Automate the customers engagement during by their booking life cycle.
The Solution:
A set of journeys and transactional emails to:
- Survey the satisfaction of customers having organized a meeting/an event in one of their hotels
- Post Stay Survey to get the feedback of customer after their stay.
- Spa booking and spa service satisfaction survey
- Booking confirmation and cancellation transactional emails
Benefits and results:
- Increased productivity
- Greater ROI
- Improved loyalty of the customers
More Case Studies About Salesforce Marketing Cloud
Related content
INFOGRAPHIC: 4 Reasons Why Your Martech Project Needs a Product Owner
Product Owner (PO) can significantly impact the project’s execution process as well as the outcome.
The Omnichannel Experience Costs Too Much. Does it?
Decrease your omnichannel costs by executing it strategically.
