Martin’s Hotel implement Salesforce Marketing Cloud to automate the relationship with its clients and prospects

Discover how Salesforce Marketing Cloud specialists at Behavioural Response helped hospitality businesses successfully implement it

Industry: Hospitality

Website: Visit now

Technology we’ve used

Salesforce Service Cloud
Salesforce Marketing Cloud

Martins Hotels is a family owned collection of boutique hotels, restaurants, spas and meeting facilities throughout Belgium. Each Hotel is ideally located in Bruxelles, Bruges, Mechelen, Leuven, Waterloo, Genval, Tubize, Bilzen and Louvain-la-Neuve.

The challenge:

Automate the customers engagement during by their booking life cycle.

The Solution:

A set of journeys and transactional emails  to:

  1. Survey the satisfaction of customers having organized a meeting/an event in one of their hotels
  2. Post Stay Survey to get the feedback of customer after their stay.
  3. Spa booking and spa service satisfaction survey
  4. Booking confirmation and cancellation transactional emails

Benefits and results:

  • Increased productivity
  • Greater ROI
  • Improved loyalty of the customers

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