Make Up Forever uses Marketing Cloud to improve Their omnichannel campaigns

Discover how Salesforce Marketing Cloud specialists at Behavioural Response helped cosmetic and beauty brands successfully implement it

Industry: Cosmetics

Website: Visit now
0 %
reduction of abandoned cart
0 %
increase of average purchase ticket value (e-commerce)

Technology we’ve used

Salesforce Service Cloud
Salesforce Marketing Cloud

The challenge:

Unify  across 10 countries omnichannel campaigns using advertising, social media, email and SMS

The Solution:

Creation of omnichannel campaigns using Marketing Cloud Journey Builder to foster Make Up For Ever customer engagement in pre-purchase phase (lead nurturing), purchase (abandoned cart),post-purchase (engagement nurturing, cross-sell and upsell).

Advertising Studio and DMP were implemented to create laser targeted Facebook and Instagram ads campaigns

Benefits and results:

  • Faster time to market for their marketing campaigns
  • High platform availability and scalability during the high-sales season
  • The marketing team can create unique customer journeys aimed at providing the most relevant user experience
  • Unified user experience without any jumps from one sub-domain to another
  • 37% reduction of abandoned cart
  • 14% increase of average purchase ticket value (e-commerce)

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