Make Up Forever uses Marketing Cloud to improve Their omnichannel campaigns
Discover how Salesforce Marketing Cloud specialists at Behavioural Response helped cosmetic and beauty brands successfully implement it
Industry: Cosmetics
Website: Visit now
0
%
reduction of abandoned cart
0
%
increase of average purchase ticket value (e-commerce)
Technology we’ve used
Salesforce Service Cloud
Salesforce Marketing Cloud
The challenge:
Unify across 10 countries omnichannel campaigns using advertising, social media, email and SMS
The Solution:
Creation of omnichannel campaigns using Marketing Cloud Journey Builder to foster Make Up For Ever customer engagement in pre-purchase phase (lead nurturing), purchase (abandoned cart),post-purchase (engagement nurturing, cross-sell and upsell).
Advertising Studio and DMP were implemented to create laser targeted Facebook and Instagram ads campaigns
Benefits and results:
- Faster time to market for their marketing campaigns
- High platform availability and scalability during the high-sales season
- The marketing team can create unique customer journeys aimed at providing the most relevant user experience
- Unified user experience without any jumps from one sub-domain to another
- 37% reduction of abandoned cart
- 14% increase of average purchase ticket value (e-commerce)
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