Televisa uses market intelligence and predictive modeling to detect new opportunities
Discover how we helped Media businesses leverage market intelligence and predictive modeling to detect new opportunities
Industry: Media
Website: Visit now
The challenge:
Improve the Grupo Televisa positioning in digital media, capitalizing on its opportunities such as productions, news spots, sports productions, and telecommunications businesses.
The Solution:
Implementation of a solution leveraging Xpectus Revelio intelligence and prospective capabilities.
This solution provided a comprehensive strategy that improved the company’s brand’s value, based mainly on stakeholders’ monitoring, interests, and related issues.
The measurement and analysis of digital media conversation and its impact, performed regularly, has substantially improved the company’s brand equity in digital media.
Business achievement:
1. Stakeholders’ identification and classification improved clients’ understanding and helped refine their interest topics.
2. Public perception of Grupo Televisa has been systematically improved (for the last seven years).
3. Increased accuracy of intelligence analysis on interest topics.
More case studies about Sentiment Analysis
Related content
INFOGRAPHIC: 4 Reasons Why Your Martech Project Needs a Product Owner
Product Owner (PO) can significantly impact the project’s execution process as well as the outcome.
The Omnichannel Experience Costs Too Much. Does it?
Decrease your omnichannel costs by executing it strategically.
