
Aviva Offers a unified digital experience to personal and business customers
Discover how Behavioural Response helped insurance firms implement/improve Adobe Campaign Standard or Classic and solutions from Adobe Marketing Cloud suite
Discover how Behavioural Response helped insurance firms implement/improve Adobe Campaign Standard or Classic and solutions from Adobe Marketing Cloud suite
Industry: Insurance
How Aviva used Adobe Campaign as
“A cross-channel campaign management tool that helps improve and personalize campaigns across all media.”
Paperless communication increased by 40%, whereas paper communication is still practiced for selective customers and wherever required.
Achieved Omnichannel targeting where customers have been targeted over Email, SMS, Facebook, and AdWords on Google search for better product reach
Real-Time communication decreased the waiting time of any customer request and increased the efficiency and satisfaction of the customer.
Advanced Personalization has been dramatically simplified by serving users with the most relevant information and making adjustments to email communications.
With a secure environment, different business customers started interacting with confidence. Moreover, the solution is GDPR compliant. It also helped Aviva execute various campaigns towards the right customer without worrying about the data cross-flowing.
Product Owner (PO) can significantly impact the project’s execution process as well as the outcome.
Decrease your omnichannel costs by executing it strategically.
Our HQ in London,
2 Woodberry Grove, London N12 0DR, United Kingdom
Tel: +44 20 3769 9508