Akeneo uses Pardot to bring marketing efforts to new heights

Discover how Behavioural Response Salesforce Pardot specialists helped startups, ecommerce businesses make their Salesforce Pardot implementation a success.

Pardot for tech businesses

Industry: Information Technology

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Increase of marketing-qualified leads (MQLs)
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their active prospect database by connecting Pardot and Sales Cloud
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Using Pardot for ABM to target top accounts

Technology we’ve used

Salesforce Sales Cloud
Salesforce Pardot

Akeneo is an open-source Product Information Management (PIM) system designed for retailers looking for efficient answers to their multichannel needs.

Akeneo helps thousands of manufacturers, retailers, and leading global brands maintain their competitive advantage by establishing one source of truth for product information. More productivity, faster product offering expansion, and accelerated time-to-market, Akeneo Product Information Management (PIM) platform radically improves product data and simplifies product catalog management.

Akeneo is based in France, Germany, and the United States.

Scope of the implementation

  • Salesforce connector
  • Email Marketing
  • Advanced Dynamic Content
  • Engagement Programs
  • Lead Nurturing
  • Lead Scoring
  • Forms &Landing Pages
  • A/B testing

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