Sanofi uses Adobe Audience Manager to improves access to healthcare for the underserved.
Discover how we helped pharmaceutical firms implement and use Adobe Audience Manager to improve access to healthcare for the underserved.
Industry: Pharmaceutical
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ROI
Technology we’ve used
Adobe Audience Manager
Adobe Analytics
Adobe Campaign
The challenge:
Target efficiently multiple countries without compromising the country level access and global level access.
The Solution:
Benefits and results:
SFTP from Adobe Audience helped to generate a successful Campaign and efficient targeting.
Achieved Omnichannel targeting where customers have been targeted over Email & SMS using Audience segments to test the performance of the respective segments.
With a Secure environment, different business customers started interacting with confidence. In addition, the organization is GDPR compliant. It also helped Sanofi execute various campaigns towards the right customer without worrying cross flowing of the data.
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