Re-energise and reclaim your customer’s attention. Discover how organisations must take innovative approach to overcoming marketing fatigue.
EP 12: How to Easily Master Lead Scoring
Lead Scoring takes the customer journey methods a step further, focusing on monitoring your leads throughout the journey and segmenting them according to their actions using the points system.
This podcast episode will gain you better understanding on how you can easily control the lead scoring and get your prospects to make a purchase. This will also help you identify which leads (visitors and browsers) are ready to move to sales and which leads require further nurturing.
ABM can bring great results, but it rarely fills its full potential as a standalone technique. For best go-to-market strategies, companies should consider unifying their entire