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Behavioural Response Blog

Behavioural Campaign: EDM campaigns on steroids

Behavioural Campaign: EDM campaigns on steroids

Let me guess, you noticed ‘EDM campaigns on steroids’ and clicked on the article? Good for you. Curiosity is the first step towards any kind of improvement. The gist of what we’re going to talk about here is - how to track a prospect’s behaviour and use that data to...

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The Difference Between B2B and B2C Marketing Automation

The Difference Between B2B and B2C Marketing Automation

by Yvan GRUNITZKY | Customer Journey OptimizationWhether we are talking from a Business to Business (B2B) or Business to Customer (B2C) perspective – marketing automation continues to evolve with every new day.   So naturally, it’s not that easy to define...

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Marketing Fundamentals – How to Improve Your Data Quality

Marketing Fundamentals – How to Improve Your Data Quality

by Yvan GRUNITZKY | Customer Journey OptimizationWe get very upset when we hear stories about water or air pollution. Well, it’s natural, because we know there are scary consequences that could affect us in a harmful way. Breathing difficulties, disease outbreak or...

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How to Fearlessly Build a Demand Generation Strategy

How to Fearlessly Build a Demand Generation Strategy

by Yvan GRUNITZKY | Customer Journey OptimizationThe first part of building a demand generation strategy is understanding it. Many companies today eagerly dive into creating a bullet-proof demand generation strategy. Then, marketers naturally invest in a technology...

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How to easily master lead scoring

How to easily master lead scoring

by Yvan GRUNITZKY | Customer Journey OptimizationIn the beginning, there was an anonymous browser. We didn’t know much about him, but we were eager to find out. We knew exactly what to do. We had to accumulate some deeper knowledge about this browser before we uncover...

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How to Optimise the Customer Journey with Marketo Engage

How to Optimise the Customer Journey with Marketo Engage

by Yvan GRUNITZKY | Customer Journey OptimizationMarketers today are held accountable for much more than they used to be. From customer engagement to acquisition and retention, it's a bumpy road filled with challenges. To put it in the words of Steve Lucas, the CEO of...

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The evolving martech landscape: Trends to follow in 2019

The evolving martech landscape: Trends to follow in 2019

It’s a recent industry. It’s constantly changing. It’s rapidly growing. Yes, we are talking about Digital Marketing. To put in perspective, just 3 decades ago, the World Wide Web was invented. The Information Age had arrived. Here everything was researchable,...

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The Ultimate Guide To Creating A Customer Journey Map

The Ultimate Guide To Creating A Customer Journey Map

We have a whole new reality at our hands today. There are profound changes happening on the customer and enterprise level at the same time. To make matters more complicated, the ground on which we stand is shaking because of new technologies erupting from every...

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