Marketing & Customer Journey Videos
Unleash the Power of Omnichannel Engagement to Attract, Convert, Delight and Scale your Business
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Marketing and customer journey
Overcome Marketing Fatigue Across Channels
Consumers’ attention span is shortening while brands are increasing digital engagement initiatives, spreading marketing fatigue. Learn how to overcome it.
Marketing and customer journey
ABM is Not Enough for Your Go-To-Market Strategy. Here is Why.​
Developing a holistic, omnichannel, intent-focused and behaviour-driven strategy will serve the go-to-market goals better than solely ABM.
Marketing and customer journey
How To Choose An Account-Based Marketing (ABM) Platform
Learn the key ingredients of an Account-based Marketing (ABM) platform and how to choose the right solution for your B2B business.
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Marketing and customer journey
Declining Consumer Spending – Where We Stand In 2021 and How It Affects Your Marketing
Strong numbers of consumers are shifting their spending habits due to Covid-19 pandemic. Find out how to adapt your marketing according to the latest trends with Declining Consumer Spending — Where We Stand in 2021 and How It Affects Your Marketing.
Marketing and customer journey
Consumer Behaviour Changed, But Which Changes will Last?
As consumer touchpoints increasingly migrate online and consumer behavioural pattern changes, it is important to understand how human nature manifests itself in a digital environment to help companies innovate on products and initiate marketing initiatives in the future.
Marketing and customer journey
How to Improve Your Data Quality
As data is becoming a core part of every business operation the quality of the data that is gathered, stored, and consumed during business processes will determine the success achieved in doing business today and tomorrow.
Marketing and customer journey
How to Select A Customer Data Platform (CDP)
Finding the right Customer Data Platform (CDP) for your company is not an easy process. Watch this video to help you develop the right decision-making tool to select the best CDP for your company.
Marketing and customer journey
Combine Emotion and Data to Deliver A Personalised Customer Experience
Learn how to embrace advanced data, analytics and technologies like automated machine learning to deliver a personalised and relevant customer experience across all channels.
Marketing and customer journey
Achieving Real-Time Engagement â–¬Challenges and Opportunities
Understanding the overall challenges and opportunities for engaging customers real time is pivotal to strengthen relationships and increase customer loyalty.
Marketing and customer journey
How B2C Omnichannel Behavioural Campaigns Help Retailers Increase ROI
Due to a shift in customer behaviour, shopping priorities, disparate channels and inability to reach new markets, our client, a sports apparel retailer, deployed omnichannel marketing tactics which resulted in a 26% increase in basket size and 29% increase in brand engagement.
Marketing and customer journey
How to Easily Master Lead Scoring
Lead Scoring takes the customer journey methods a step further, focusing on monitoring your leads throughout the journey and segmenting them according to their actions using the points system.
Marketing and customer journey
The Evolution of Non-Linear Customer Journey
Understand the evolution of the non-linear customer journey to enable cost-effective optimisation without damaging the customer experience to ensure long-term growth and keep pace with change.
Marketing and customer journey
Leverage Buyer Personas for Behavioural Campaigns
Keeping customers at the heart of the organisation is critical to any company’s success in today’s time. Here is a comprehensive guide to better understand your buyer’s identity, which has a more significant impact on your marketing efforts.
Marketing and customer journey
EDM Campaign on Steroids
Find out how to use Electronic Direct Mail (EDM) to boost sales and build brand loyalty by elevating your email campaigns to the next level.
Marketing and customer journey
How the Non-Linear Customer Journey impacted B2B Marketing Automation
Discover what a non – linear customer journey is and how one can adapt in this customer journey evolution.
Marketing and customer journey
Rise Above Any Challenge With B2C Omnichannel Behavioural Campaigns
Find out how B2C Behavioral Campaigns merge the most impactful marketing techniques, such as Omnichannel Marketing, Integrated Marketing, and Event-driven Marketing, into a future-ready approach.
Marketing and customer journey
Embrace The Future With B2B Omnichannel Behavioural Campaigns
Learn more about B2B Omnichannel Behavioural Campaigns and how they help your business grow even during times of uncertainty.
Marketing and customer journey
How to Fearlessly Build a Demand Generation Strategy
Watch this video to better understand what is demand generation? Why do you need a demand generation strategy? And discover five ways to build your winning demand generation strategy.
Marketing and customer journey
B2B Omnichannel Behavioural Campaigns For Consumer Goods Industry
Our client – a global consumer goods and food supplier company serving B2B professionals – wanted to increase awareness, drive demand and optimise lead generation efforts to nurture existing customer relationships and access new markets and territories.
Marketing and customer journey
Data : Key Driver of Customer Journey Success
Discover how the Behavioural Response Customer Journey Optimization framework can change the destiny of organizations getting in their customers’ minds and offer them a successful and unforgettable experience.
