How to successfully plan your Omnichannel Strategy?
In the first part, we addressed what is an Omnichannel strategy and why it is important. In this second part of the topic, we’ll cover the key actionable items allowing you and your company to make the right decisions towards building a solid and prolific Omnichannel Strategy.
I’m Darcy and here at Behavioural Response we help mid-sized to large businesses leverage omnichannel capabilities and marketing technology to get more qualified leads, increase sales, and customers’ engagement.
You can learn more at behaviouralresponse.com.
If you are watching this video, you probably know what an Omnichannel Strategy is and maybe you have an idea of how it works. Maybe your company already tried to implement it or is considering seriously to operate this marketing framework.
The first step of the strategy is not about the strategy itself. It is about the core of your business. Let’s dive into it.
Start with your Business Core:
To initiate your omnichannel strategy, you must start with your business’ core. Your users. To provide them with a truly valuable omnichannel experience you must know them and their habits in depth.
You should start by asking yourself basic questions such as – who they are and where are they coming from? Once you established the basics, it is time for more complex ones like – what are their goals and challenges, and most importantly how can you solve them?
There are loads of different ways you can get the information from your customers, and some of the tools and techniques include:
- Feedback from your customers on your website
- Social Tools
- Lead capture landing page
- Newsletter research
But what does this research mean? What do I do with the answers I gather? It is simple. Your research about customers that you conducted in the first step should include a part where you find out their channel preferences.
Find out what platforms your customers frequently use and what devices they use to browse them. This way you may discover that there aren’t a lot of Instagram users among your target audience and thus you can put more of your efforts on Facebook and such.
This way you may get more leads and more conversions, which will inevitably get you better sales results. Do you see how valuable are the answers? They can make you save time and effort, they can make you go straight where your customers are and where they are ready and comfortable to act and interact!
Want to know more about how Omnichannel Marketing Strategy can help?
- CRM – Customer relationship management
- Video/ Web conferencing solution
- Email service provider
- Marketing automation platform
- Print materials and solutions.
- Analytics and data visualization solution
- CMS, content management system
Want to talk specifics?
Click on the button below to book a FREE discovery call!
We are an omnichannel strategy consulting firm and would love to see you succeed in your omnichannel marketing initiatives.
Product Owner (PO) can significantly impact the project’s execution process as well as the outcome.
Decrease your omnichannel costs by executing it strategically.
Subscribe to Behavioural Response
Stay in the know with Customer Journey Optimisation, Martech, Omnichannel Marketing, and Demand & Lead Generation