Become digital-forward to meet the marketing future of Healthcare and Life Sciences​
Enable marketing technology and strategic omnichannel engagement to drive superior results
Leverage Industry Trends to Grow Confidently
Meet the new digital customer experience standards in healthcare and life sciences by leveraging technology-forward marketing strategies. Optimise your route to market and maintain regulatory compliance regardless if you are delivering products or services to patients, distributors, or healthcare providers.
Healthcare And Life Sciences Are Becoming
Digital-Focused. Are You Ready?
The journey to wellbeing is changing.
Online doctor’s appointments, artificial intelligence, personalised IoT therapies, increased level of healthcare team collaboration, and powerful technology platforms have set new standards across the health journey.
Expand your outreach and build communities with value-driven marketing strategies. Deliver insight to your audience and bring them closer by creating direct feedback routes for context-rich relationships. Fasten your route-to-market by strategically planning and future-proofing your marketing strategy. Automate your marketing workflows with intelligent marketing insight and execution practice.
Medical Research
Create new business opportunities by listening to emerging customer demands and delivering nurturing customer experiences throughout their journey. Unify your customer data to identify real-time cross- and up-sell opportunities and show us as a trusted leader at all times. Seamlessly incorporate digital channels into your go-to-market strategy while maintaining your data privacy compliance.
Pharmaceuticals
Provide convenient, light, and informative health journeys for your current customers and future ones. Obtain a 360-degree view of the customer's journey to create adaptable and agile journeys with predictive next-step suggestions to boost customer satisfaction and loyalty. Optimise your omnichannel strategy by identifying and targeting the most significant interaction channels for your service delivery.
Healthcare Providers
Meet the increasingly sophisticated customers with a streamlined customer journey that makes them continuously come back. Instill innovative ways to nurture the customer through different touch points while continuously evaluating their behavioural patterns and improving your response to them. Maintain your data privacy compliance by establishing future-proofed regulatory processes.
Clinical Diagnostics
Create a seamless product route-to-market with highly targeted marketing tactics, allowing you to simplify, personalise, and expedite your marketing practice. Apply granular segmentation to uncover deeper insight into your cohorts as well as enable highly contextual and relevant interactions throughout the buyer's journey.
Med-tech & Healthcare ISVs
Optimise And
Grow With Us
OBSERVE. BUILD. GROW.
Unlock valuable insight​
Discover new marketing opportunities by unifying your data sources and creating a single customer view. Build future-focused revenue streams by creating nurturing customer journeys that maintain customer engagement beyond the purchase stage.
Personalise at scale
Provide personalised medicine and device treatment by employing granular segmentation within your customer database. Increase relevance and maintain contextual sensitivity by tracking customers’ real-time behavioural changes.
Build empathy-fueled connections
Show empathy across the customer journey by employing sentiment analysis within different customer segments, markets, and geographies. Create memorable, context-rich and long-lasting 1-on-1 connections.
Improve patient outcomes
Connect the patient’s journey across channels, such as web, IoT, mobile and email, to fasten the data collection to accelerate diagnostics. Improve your service or product delivery and elevate the customer experience by applying AI for more in-depth insight into customers’ wants and needs.
Stay secure and compliant
Safeguard your brand image by staying on top of the latest data privacy regulations. Mitigate any risks to brand reputation while continuously delivering products or services according to the customers’ demands.
Uplift experiences in the right places
Know when and where to place your offers for the highest customer satisfaction. Use AI-powered applications to simplify the sales cycle through thoughtful customer engagement, nurturing, and eventually onboarding.
Increase agility
Analyse the customer historical and real-time behavioural data to deliver adaptive and ever-evolving customer journeys. Leverage customer data to uncover emerging trends and predict customers’ next steps.
Reduce cost
Save time and finances by strategically applying your marketing efforts to the right places. Employ AI-fueled analytics to discover when, where, and how your customers like to engage for the highest impact on ROI.
Our Services
Focus on the customer. Respond to signals. Maximise ROI.Â
Marketing Technology
We partner with leading technology solution providers to deliver digital transformation across diverse industry verticals. Whether you are selling directly to the customer or an organisation — we’ve got you covered. Let the Behavioural Response team and leading marketing technology tools elevate your business to new levels of possibility.
Omnichannel Marketing Advisory
We leverage data-driven, behavioural and omnichannel tactics to maximise the marketing technology’s return on investment. Leverage B2B Omnichannel Behavioural Campaigns to shorten your sales cycle and increase the lead quality with data-driven hyper-personalisation and contextualisation across channels. Use our B2C Omnichannel Behavioural Campaigns to discover new customer segments, increase customer lifetime value and stay on top of customers’ minds. Check our Customer Journey Optimisation service to learn how we can help improve the customer experience and with it, boost customer loyalty.
Data and Sentiment Analysis
We construct and stimulate technology to discover the untapped potential behind consumer behavioural signals. By using customer-centric tools such as Customer Data Platform along with next-gen technologies, such as Sentiment Analysis, we can thin the veil between your company and customers. By listening to the customer’s behaviour, we design and deliver concrete actions to strike a chord with your customers and make them remember the experience you provided them.
Data Privacy Compliance
We help you establish a trusting brand image and mitigate any data privacy risks. Our team will identify and log your data sources to design highly regulated processes to raise and maintain your reputation standards. With us, your data collection and processing becomes compliant, secure, and easily scalable. Radiate trust across the globe with our Data Privacy Compliance service.
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GSK delivers healthcare to personal and business customers units through digital experiences online
Discover how GSK used omnichannel marketing engagement platforms to offer the most personalised interactions to their customers.
Read about our clients' success stories
