Expand brand awareness,
fuel marketing initiatives and maximise your martech ROI
Analyse the sentiment behind online brand mentions to detect opportunities to improve your marketing initiatives as well as sales, service and product. Use sentiment analysis to determine the emotional signature behind digital mentions of your brand. Sentiment Analysis uses AI-powered identification and analysis to mine natural language and classify it as positive, negative or neutral.
Uncover customer’s sentiment about the product or service, related issues, resistance in the customer experience, competitor’s market placement, upcoming regulatory needs, emerging market trends or the prevailing sentiment within your organisational structure, such as partner relationships.