Satisfy the changing consumer demands by executing a future-proofed marketing strategy
Enable marketing technology and strategic omnichannel engagement to drive superior results
Welcome the old, the new, and the future consumer
Secure your competitiveness in the changing market by reinventing your approach to customer experience. Focus on bringing highly relevant value to customers across channels and at scale. Meet new customer demands confidently by building future-ready and iterative customer journeys.
CONSUMER GOODS INDUSTRY IS CHANGING. ARE YOU READY?
Consumers’ preferences are shifting.
The demand for convenient customer experiences is growing.
Companies are rapidly migrating to digital-first operating models.
Deliver nurturing and streamlined customer journeys across channels by leveraging 360-degree customer view. Engage your current and new customers by applying behaviour-driven marketing tactics that ensure your marketing messaging stays highly contextual and relevant at all times and at any scale.
Retail
Maximise marketing ROI and satisfy new customer demands by listening to the subtle movements of the market and your competition. Deploy intelligent marketing automation across channels to connect to customers' needs in real-time and continuously deliver value-filled 1-on-1 customer journeys.
Household
Identify your optimal market positioning to execute needle-moving and hyper-personalised marketing. Apply next-gen technologies such as sentiment analysis and AI-powered analytics to position your products in a timely manner, while staying perfectly aligned to customers’ demands.
Food and Beverages
Pivot your messaging according to changing market demands by leveraging unified customer view and applying in-depth marketing analytics. Stay close to your customers and deliver highly relevant and engaging messaging to maintain a trusting brand image and secure profitability at all times.
Personal Care
Build your marketing
harmony with us
OBSERVE. BUILD. GROW.
Listen to your customers
Stay on top of changing consumer behaviour by analysing the sentiment around your product, delivery, service, or market state. Bring your products closer by understanding the underlying behavioural drivers with a data-driven and customer-centric marketing strategy.
Design convenient routes to purchase
Understand your customers’ transactional preferences and design convenient customer journeys across channels. Leverage special media networks to bring your products closer to new customers, stay on top of purchase signals, and apply behaviour-driven marketing to show up whenever relevant.
Personalise at scale
Build long-term relationships with customers by analysing valuable customer data. Track customers’ sentiment to fine-tune your personalisation efforts. Identify emerging trends and segments to provide empathy-fueled customer journeys at scale.
Become omnipresent
Ensure consistent customer journeys by strategically building and delivering seamless experiences across channels. Extend and improve your service or product delivery by applying AI to observe and understand customers’ preferences, such as favoured interactions channels.
Automate and optimise
Simplify and streamline the customer experience for the highest impact on ROI. Innovate with integrity by identifying customers’ most pressing wants and needs and showing up at the right time with valuable offers to boost customer satisfaction.
Stay secure and compliant
Safeguard your brand image by staying on top of the latest data privacy regulations. Mitigate any risks to brand reputation while continuously delivering products according to the latest customers’ demands.
Increase marketing agility
Analyse the customer historical and real-time behavioural data to deliver adaptive and ever-evolving customer journeys. Leverage customer data to uncover emerging trends and predict customers’ next steps.
Our Services
Focus on the customer. Respond to signals. Maximise ROI.Â
Marketing Technology
We partner with leading technology solution providers to deliver digital transformation across diverse industry verticals. Whether you are selling directly to the customer or an organisation — we’ve got you covered. Let the Behavioural Response team and leading marketing technology tools elevate your business to new levels of possibility.
Omnichannel Marketing Advisory
We leverage data-driven, behavioural and omnichannel tactics to maximise the marketing technology’s return on investment. Leverage B2B Omnichannel Behavioural Campaigns to shorten your sales cycle and increase the lead quality with data-driven hyper-personalisation and contextualisation across channels. Use our B2C Omnichannel Behavioural Campaigns to discover new customer segments, increase customer lifetime value and stay on top of customers’ minds. Check our Customer Journey Optimisation service to learn how we can help improve the customer experience and with it, boost customer loyalty.
Data and Sentiment Analysis
We construct and stimulate technology to discover the untapped potential behind consumer behavioural signals. By using customer-centric tools such as Customer Data Platform along with next-gen technologies, such as Sentiment Analysis, we can thin the veil between your company and customers. By listening to the customer’s behaviour, we design and deliver concrete actions to strike a chord with your customers and make them remember the experience you provided them.
Data Privacy Compliance
We help you establish a trusting brand image and mitigate any data privacy risks. Our team will identify and log your data sources to design highly regulated processes to raise and maintain your reputation standards. With us, your data collection and processing becomes compliant, secure, and easily scalable. Radiate trust across the globe with our Data Privacy Compliance service.
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Reliance offers world-class shopping experience using SAP
Discover how Reliance used omnichannel marketing engagement platforms to offer the most personalised interactions to their retail customers.
Read about our clients' success stories
