ABM (Account Based Marketing)
How to Choose an Account-Based Marketing (ABM) Platform
Learn the key ingredients of an Account-based Marketing (ABM) platform and how to choose the right solution for your B2B business.
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Marketing Automation
INFOGRAPHIC: What do marketing attribution and predictive analytics tools do?
Take 5 minutes or less to learn how marketing attribution and predictive analytics tools help improve your bottom line.
Marketing Automation
The Future of Workforce — Why and How to Manage A Remote Marketing Team
Get insight on how the remote work is creating a momentum and learn how to build an effective remote marketing team.
Demand and Lead Generation
INFOGRAPHIC: What is Predictive Lead Scoring?
Discover what is predictive lead scoring and how it can help your lead management practice and fuel your growth.
Campaigns Management
Marketing In A Cookieless World – How To Navigate The Cookie Change
Understand the impeding phase out of cookie support and its impact on marketing future. Learn how to navigate the cookieless world.
ABM (Account Based Marketing)
Case Study: B2B Omnichannel Behavioural Campaigns for Consumer Goods Industry
Read about how B2B Omnichannel Behavioural Campaigns help consumer goods industry optimise their marketing efforts and maximise ROI.
Campaigns Management
Embrace The Future With B2B Omnichannel Behavioural Campaigns
Optimise your marketing, according to the new customer behaviour changes with B2B Omnichannel Behavioural Campaigns.
Campaigns Management
Rise Above Any Challenge With B2C Omnichannel Behavioural Campaigns
Leverage Behavioural Campaigns to orchestrate omnichannel B2C customer journey and remain adaptable in changing markets in 2021 and beyond.
MAP Implementation
The secret to proving the ROI of your marketing automation platform
What are the main factors influencing the ROI of your marketing automation? Know the elements to a high MAP return on investment and how to increase it.
Campaigns Management
Behavioural Campaign: EDM campaigns on steroids
Learn how to maximise the impact of your EDM campaigns by using behavioural data tracking. What is Behavioural Campaign and how to easily conduct one.
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