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FEATURED ARTICLE
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Marketing Customer Experience

Reinventing The Customer Experience During Disruptive Times—A Discussion
How can businesses sustain profitability in the current climate and continue offering a seamless customer experience (CX)?

Customer Feedback — When To Stop Listening?
The most innovative ideas that great business leaders brought to life didn’t come from simply following the existing customers’ demands.

Go Digital-First, Or Not
The emerging consumer demands have nudged companies to focus on exercising a digital-first approach. But is digital-only the absolute future?

Declining Consumer Spending — Where We Stand in 2021 and How It Affects Your Marketing
The economic uncertainty is impacting consumer spending. Find out how to adapt your marketing according to the latest consumer behaviour.

Consumer behaviour changed. But, which changes will last?
Learn about consumer behaviour changes during historic recessions; how they relate to today; and how companies can adapt in 2021 and beyond.

Combine Emotion And Data To Deliver Personalised And Memorable Customer Experience (CX)
Learn how the combination of data insight and customer’s emotional responses can help you create a memorable customer experience.

Use IoT To Enhance The Omnichannel Experience
Learn how to employ connected objects (IoT) to process data and deliver an enhanced omnichannel customer experience.

The Evolution Of Non-linear Customer Journey – When To Cap The Interaction Points?
Understand the evolution of the non-linear customer journey to enable cost-effective optimisation without damaging the customer experience.

Achieving Real-Time Engagement – Challenges And Opportunities To Consider
Discover key drivers, challenges and opportunities behind real-time customer engagement and know how to approach in delivering it.

How B2C Omnichannel Behavioural Campaigns Help Retailers Increase Revenue
Discover how a sports apparel retailer expanded their customer reach and increased its revenue using B2C Omnichannel Behavioural Campaigns.






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