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Marketing

The Omnichannel Experience Costs Too Much. Does it?
Decrease your omnichannel costs by executing it strategically.

Overcome Marketing Fatigue Across Channels
Consumers’ attention span is shortening while brands are increasing digital engagement initiatives, spreading marketing fatigue. Learn how to overcome it.

4 Myths About How Marketing Attribution Equals Real Buyer Intent
Marketing attribution does not entail all of the data to help decode the buyers’ intent.

ABM is Not Enough for Your Go-To-Market Strategy. Here is Why.
Developing a holistic, omnichannel, intent-focused and behaviour-driven strategy will serve the go-to-market goals better than solely ABM.

INFOGRAPHIC: 10 Principles of Agile Marketing
Read about the 10 principles of agile marketing to accelerate your marketing initiatives and improve the bottom line.

How to Choose an Account-Based Marketing (ABM) Platform
Learn the key ingredients of an Account-based Marketing (ABM) platform and how to choose the right solution for your B2B business.

Context vs Content: Who Is The Real King?
Content can only get you so far. In 2021 and beyond, context is what will strike a chord with customers.

Reinventing The Customer Experience During Disruptive Times—A Discussion
How can businesses sustain profitability in the current climate and continue offering a seamless customer experience (CX)?

INFOGRAPHIC: What do marketing attribution and predictive analytics tools do?
Take 5 minutes or less to learn how marketing attribution and predictive analytics tools help improve your bottom line.

INFOGRAPHIC: The Anatomy Of A Non-Linear Sales Funnel
The sales funnel is becoming increasingly non-linear due to various choices buyers have today.






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