Profit is in people
saing "No"

And how Omnichannel Behavioural Campaigns help you maximize it.

"Funnels" as you know them are worthless

Most so-called Digital Marketing “experts” will tell you to send traffic to a landing page, get a prospect to opt-in, then put them into a “funnel” designed to get the sale as quickly as possible. And that “funnel” is usually nothing more than a series of emails – sent by an email marketing tool – with each one directing the prospect back to the sales page. The real problem with this approach is it works poorly because most people who opt into any “funnel” simply will not buy initially …no matter how persuasive your copy is.

Why? because we’re taught to never make a fast decision when it comes to buying something. By nature, people aren’t supposed to buy at first. But this is exactly what every “funnel” as you know attempts to do. Change people’s beliefs and values. (Good luck!)

It’s exclusively designed to focus on the tiny percentage of prospects who defy human nature and buy quickly.

…And it simply put aside everyone else.

On top of this fact, the prodigious evolution and transformation of marketing practices brought a whole new reality:

The immediate consequence of this behavior made
the customer journey every passing day more and more non-linear

Customers are (way) more informed: With many customers now making purchase decisions well before they come to a brand’s store or website, organizations must take complete advantage of the limited time they have to interact with customers. That said, most brands understand the importance of making the most out of every interaction they have with customers.

As customers are getting smarter, brands need to respond with smarter marketing initiatives by listening to consumers, identifying opportunities, and proactively addressing their customers’ needs and interests.

The customer journey isn’t what it used to be: you no longer see an ad, come into the store, and buy a product.

The steps between awareness and purchase are many and varied, and they often loop back on each other, from a Facebook ad to email to a Pinterest board to a website to a YouTube tutorial to an Instagram feed, and so on.

Brands who previously were able to define a customer journey, maybe even map it out on their websites like this…

Want to know more about our digital audience listening and market intelligence solutions?

… now face a new reality. They no longer possess the means to dictate how a customer interacts with them.

Customers know that if a brand doesn’t engage with them on their terms, another brand will. Brands are all on a level playing field, customers won’t discriminate between those that offer Twitter as a means of customer service and those that only use it as a ‘broadcast’ platform. If you have a presence on a channel, you’re on it and you put effort into it as a content distribution channel and a customer service channel.

To face this new situation organizations started implementing more and more sophisticated marketing automation platforms like Pardot, Marketo, Hubspot, Emarsys, Adobe/Salesforce Marketing cloud, etc. to:

Attract more qualified leads
Automate their leads nurturing
Engage their customers and foster relationship across channels

Despite the implementation of top-notch marketing technologies, and an incredible amount of time dedicated to map and design their customer journey, countless companies are continuing to innovate by keeping the same old mindset (and more than often with the same old practices)

They continue to see their customer journey, conversion paths, and funnels as something linear.

Leading to:

Marketing fatigue: when customers are over-bombarded with marketing communication, no matter how useful your messaging may be, just as water it’s value is going to degrade. And users are going to respond by lower CTR, unsubscribes, opt-out etc.
Lower ROI of marketing initiatives : content, social,etc
Reduced cost-effectiveness
Costly Marketing Automation Platforms to implement and run, are not used to their fullest potential despite companies investing a fortune in them to grow their sales.

As if it were not enough, brands need to cope with:

  • Slowing down economy
  • Unexpected events ( Covid-19 and the likes)
  • Increased competition
  • Shorter attention span from the consumers
  • Data privacy laws
  • And much more

All of these factors affecting significantly the effectiveness of Demand Generation, Customer Engagement, Retention, and Advocacy’s marketing initiatives

This is what led to the end of funels ERA…
In some markets they are dying a slow death…
In others – they are ALREADY DEAD!

Because The real money is in the people who say “no”.

That’s why organizations need to combine their customer journey mapping, funnels, conversion points, and market engagements tactics in something more actionable and designed to overcome the challenges aforementioned.

One of the most efficient ways to do it is through the use of Omnichannel Behavioural Campaigns.

Omnichannel Behavioural Campaigns is the future of Event-Driven Marketing campaigns. It allows you to create omnichannel customer journeys based on their behavior.

Whether you serve a B2B market (small, medium,enterprise)…

Whether you serve a B2C market…

Whether you try to build, run and scale campaigns with the following objectives:

  • Increase lead quality
  • Shorten the sales cycle
  • Increase the customer lifetime value
  • Reduce the percentage of lost deals/sales
  • Improve awareness and demand for new products
  • Engaged audience
  • Increased brand awareness
  • Positive product reviews
  • Increase brand authority
  • Launch product or service in a new market
  • Increase profitability
  • Etc.

Omnichannel Behavioural Campaigns have some exciting benefits

Highly contextualized cross channel campaigns: whether prospects/customers interact with brands via Email, Push, Chat, Bot, SMS, Webinar, Line, WhatsApp, Line, WeChat, Telegram, LinkedIn, Instagram, Facebook, Tik Tok, Phone call, reviews website, Connected objects or else.

Prospects/customers expect brands to know where they stand today in their customer journey, what were their last interactions across channels so they can send them more relevant content or offer.

Campaigns built from the perspective of your prospect or customer: In a world where the customer experience stages are entirely disjointed, campaigns need to be designed, implemented and run from the customer’s point of view. This will help map the campaigns with interactions that the customer experience in their journey.

Reduced acquisition cost and increased retention rate: These campaigns will help you attract (way) more qualified leads and maximize your customer’s engagement in a way more cost effective fashion.

Put the ROI of your Marketing Automation Platforms on steroid: unleash the full potential of your Marketing Automation Platform by turning into a real profit center. No matter which one you are using: Marketo, Pardot, Hubspot, Salesforce/Adobe/SAP Marketing Cloud, Eloqua, etc.

Shift from generic campaigns/journey not leveraging the capabilities offered by your Marketing Automation Platform to advanced and easily scalable Omnichannel Behavioural Campaigns

So instead of trying to change human nature why not simply take this fact into consideration to transform people’s “No” into a bold “Yes”?

Doesn’t it sound easier?

If this aroused your curiosity ———>

Here’s What To Do Next.

Book A FREE Strategy Session With Us

Are you trying to figure out how to leverage the omnichannel engagement of your marketplace to increase your sales and foster a deeper relationship with your customers? Join us for an advanced strategy session.

We’ll spend about 60 minutes together where we’ll show you the exact omnichannel campaigns to help you attract, close, retain, upsell, cross-sell valuable clients according to your objectives.

Here’s What You’ll Discover During This Private Strategy Session:

  • How targeting a different type of prospect can generates a 3x increase in revenue …for the SAME service or product.
  • The six-step client journey from getting leads and converting them into paying clients.
  • How to make your prospects to qualify themselves to you and ask you to help them …all while they’re fully aware of your rates or prices.
  • How to close every client without using pressure tactics.
  • How to build an omni-presence strategy across various channels
  • Behind-the-scenes walkthrough of the three different types of client-getting campaigns we’re using

This type of strategy session is generally charged a fortune by our peers but we found more valuable to offer it for free.

Why?

Because we believe that if we are able to make a difference by giving results in advance to ambitious companies we will be rewarded.

That’s why, at the end of the strategy session we will send you a campaign blueprint summing up our strategy session and giving some recommendation to build your campaigns.

Our wish is to have you so excited by this experience that you will ask us to implement them for you.

If you decide to have your team trying to do it for you, we will be sad to see you go, but no hard feeling :-).

It will have been a pleasure to assist you.

Some of the cool kids we helped being more successful

Want to know more about how we can help with your Martech and Strategic Omnichannel Initiatives?

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