How to easily master lead scoring
Find out how Lead Scoring takes the customer journey methods a step further, focusing on monitoring your leads throughout the journey and segmenting them according to their actions using the points system.
Find out how Lead Scoring takes the customer journey methods a step further, focusing on monitoring your leads throughout the journey and segmenting them according to their actions using the points system.
Learn how you can easily optimise the customer journey with Marketo to identify, engage and speed up the customer experience from start to finish and across multiple channels and touchpoints.
Learn more about Salesforce Marketing Cloud and discover how it contributes to increasing personalised customer engagement
A B2B guide to Customer Journey Optimisation with the help of Salesforce Pardot marketing automation. Features and benefits of Pardot.
Understanding the Adobe Marketing Cloud features and benefits and their capabilities in optimising the customer journey through technology.